EGUIDE:
The results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.
EBOOK:
This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
EZINE:
In this issue, we take a look at the struggles and triumphs faced by the channel this year so far. Also read up on possible solutions to the skills shortage, including the opening up of STEM to a more diverse range of students, and the necessity for improving skills on the job.
WHITE PAPER:
Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.
WHITE PAPER:
In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
WHITE PAPER:
IBM explores how the impact of innovative business models for "how to sell" are now as important as the innovative products themselves - CE manufacturers need to skillfully manage their mix of sales channels for future success.
EZINE:
For organizations who are patient and willing to follow the rules, the payoff from cashing in on the 2009 American Recovery and Reinvestment Act (ARRA) can be big. Check out this E-Zine to read about how to use the stimulus to your advantage, ROI and green IT, and more.
EBOOK:
In this e-book, find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling.
WHITE PAPER:
This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
WHITE PAPER:
Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.